Cookie Crisp

Cookie Crisp

About Cookie Crisp

Cookie Crisp is a breakfast cereal introduced in 1977 by Ralston Purina and attempts to recreate the great taste of chocolate chip cookies and milk. It is currently manufactured by General Mills in the United States since Ralston Purinas spin-off of cereals in 1997 and Cereal Partners (under the Nestle brand) in other countries. The cereal was once available in a vanilla wafer flavor as well. The first Cookie Crisp mascot, Jarvis, was a wizard in the Merlin mold, with a wand, long robe, pointy hat, and big white beard. Both the wand and the pointy hat were decorated with chocolate chip cookies. During his administration as Cookie Crisp mascot, Cookie Jarvis actually presided over three versions of Cookie Crisp: Ralstons Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. In the commercials, with one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.

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