The Cotton Bowl Classic is a college football bowl game that pits a team from the Big 12 against a team from the Western Division of the Southeastern Conference (SEC). Between 1937 and 2009 the game was played at its namesake stadium in Dallas, Texas. The game hosted the champion of the Southwest Conference until that conference's dissolution in 1996. The other invited team was often the second-place or third-place finisher in the Southeastern Conference or a major independent.Since 1996, the game has been sponsored by Southwestern Bell Corporation; however, it went through several name changes, first in 2000 when the firm adopted a standardized 'SBC' branding reflecting its name it adopted in 1995, SBC Communications, and since 2006, after their acquisition of AT&T Corporation, and its subsequent name change to AT&T Inc., as the AT&T Cotton Bowl Classic. From 1989 until 1995, the game was sponsored by Mobil Oil and known as the Mobil Cotton Bowl Classic.