Crispix

Crispix

About Crispix

Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million. Its box touts its unique composition of 'Crispy rice on one side, crunchy corn on the other.' The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open allowing for greater crunch. Crispix is kosher/parve. Australia formerly had a honey version, and currently has a chocolate version known as Coco Pops Chex A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a 'crispy corn and rice cereal with a cinnamon taste.' Its box boasted its unique composition, of 'Corn on One Side, Rice on the Other'.

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