Nestle Crunch is the name of a chocolate bar made of milk chocolate with crisped rice mixed in, produced by Nestle. Its current slogan is, 'For the Kid in You.' It was first introduced in 1937. Nestle has recently discontinued the traditional packaging technique of wrapping the bar in aluminum foil, sleeved inside a paper label, in favor of more conventional packaging practices, most likely due to the excessive time it took in double-packaging the bar. The chocolate bar can now commonly be found in a single-ply inner metallised boPET polyester film, typical of convenience foods packaging.
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