Crystal Light

Crystal Light

About Crystal Light

Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, 'I believe in Crystal Light, because I believe in me.' Crystal Light is sweetened with aspartame. First packaged in multi-serve canisters, Crystal Light launched single-serve 'On The Go' packets in 2004. In 2009, Crystal Light redesigned its multi-serve packaging. On a finished case goods basis, the new design uses 250 tons less packaging than the original. In 2010, Crystal Light launched Pure Fitness, a 'naturally-sweetened' low-calorie fitness drink mix which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in 'On The Go' packets.

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