Damiani is an Italian jewelry company founded in 1924 by Enrico Grassi Damiani in Valenza, Italy. Strongly influenced by the beauty of Art Deco styles, Enrico designed and produced fine jewelry which quickly became renowned. He became the personal jeweler of influent and noble families of the time. Damiano, Enrico's son, continued to run the family company and introduced new marketing and advertising strategies. Damiani, for example, was the first company to introduce Certificates of Authenticity for jewelry pieces showing the details included in the jewelry, for example, the number of carats. Starting in the 1980s, the company renewed its communication style introducing famous and prestigious testimonials,actors and actress of Hollywood as Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, Gwyneth Paltrow, Sophia Loren and Sharon Stone. Damiani has won 18 Diamonds International Awards.