David Sunflower Seeds, also known as DAVID Seeds, is a brand of roasted and salted sunflower seeds produced by ConAgra Foods in the United States. The company was founded in 1926 by David Der Herbedian of Fresno, California. Der Herbedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel. Eventually, his two sons joined him in marketing the seeds to other retailers. ConAgra acquired David & Sons from Nestle USA in December of 2001. Since 1991, DAVID Seeds has sponsored the Babe Ruth League, pitching the Eat. Spit. Be Happy. message to youth baseball and softball players ages 5 to 18 nationwide. The Babe Ruth League has over 900,000 players in 45,000+ teams across the U.S., and even has a division named after Cal Ripken.
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