Diamonds International is a privately owned international jewelry manufacturer and retailer advertised as 'the largest duty free jeweler in the world'. The company is headquartered in New York, NY on 48th Street between Rockefeller Center and the 47th Street Diamond District. Diamonds International was founded in 1986 on the island of St Thomas and currently operates 129 stores in Antigua, Aruba, Bahamas, Barbados, Belize, Cabo San Lucas, Cancun, Costa Maya, Cozumel, Grand Cayman, Juneau, Ketchikan, Key West, Mazatln, Playa Del Carmen, Puerto Vallarta, San Jose Del Cabo, Skagway, St. Kitts, St. Maarten, St. Thomas and Turks & Caicos. The primary business model of the company centers on marketing toward cruise line passengers with locations at high traffic port of calls within the cruise industry, in addition to advertising with the cruise lines themselves.
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