DiGiorno

DiGiorno

About DiGiorno

DiGiorno is a brand of frozen pizzas sold in the United States, owned by Nestle. In Canada, Nestle markets a largely identical line of pizzas under the Delissio brand. Formulated and created by Kraft, DiGiorno pizzas has been available nationally in the U.S. since 1996. DiGiorno originated with pastas and sauces in 1991. Delissio frozen pizzas were launched in Canada in 1999, although Kraft had previously used the Delissio brand for other pizza products in the late 1980s. The brand's slogan is 'It's not delivery. It's DiGiorno/Delissio.', to inform viewers about how their pizza bakes up fresh and tastes fresh like pizzeria pizza. In the U.S., sports personality Dick Vitale is the primary pitchman, and has appeared in TV commercials for the pizza. Some DiGiorno pizzas, primarily the 12' rising variety, use mechanically separated chicken as a meat ingredient in their pepperoni and sausage toppings, while others use more traditional ingredients.

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