A Ding Dong is a chocolate cake that is sold by Hostess Brands. It is round with a flat top and bottom, about three inches in diameter and a little more than an inch high, similar in shape to a hockey puck. A white creamy filling is injected into the center, and a thin coating of 'chocolate' glaze covers the entire cake. The cake was originally wrapped in a square of thick aluminium foil, enabling it to be carried in lunches without melting the chocolate glaze. The Ding Dong is similar to other cream-filled cakes, such as Arcade Vachon's Jos. Louis introduced before 1934 and still in production. Hostess began marketing its Ding Dong in 1967. The name was given to coincide with a television ad campaign featuring a ringing bell. The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with the Ring Ding, a similar (and pre-existing) treat by Drake's Cakes.