Direct Digital Marketing

Direct Digital Marketing

About Direct Digital Marketing

Direct digital marketing is an addressable digital marketing method. Traditional direct marketing is achieved using a customer_s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile phone number. The modernization and mobility of the consumer has forced marketers to innovate, spawning the direct digital marketing concept. Traditional marketing communications are divided into two primary types: direct marketing and mass marketing. Direct marketing is a marketing method that uses such things as a consumer_s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective. Mass marketing is a marketing method that broadcasts a message to a large audience.

Contributions by Bhny, NeilN, and Cb711.