Dodge, an American automobile brand, has produced three separate vehicles with the name Dodge Charger Daytona, all of which were modified Dodge Chargers. The name is taken from Daytona Beach, Florida, which was an early center for auto racing and still hosts the Daytona 500, one of NASCAR's premier events. The first use of the Daytona name on a car was on a version of the Studebaker Lark. The Daytona was the performance model of the compact Lark and it was produced from 1963-1966. With the failure of the 1969 Dodge Charger 500 on the highbanks of the superspeedways (tracks of a mile, or more in length), the 1969 Dodge Charger Daytona was created. It was intended to be a high-performance, limited-edition version of the Dodge Charger produced in the summer of 1969 for the sole purpose of winning high profile NASCAR races.
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