The Dodge Viper (renamed 'SRT Viper' as of the 2013 model year) is a V10-powered sports car, manufactured by the Dodge division of Chrysler. Production of the two seat sports car began at New Mack Assembly in 1991 and moved to its current home at Conner Avenue Assembly in October 1995. Although Chrysler considered ending production because of financial problems, chief executive Sergio Marchionne announced and showed on September 14, 2010 a new model of the Viper for 2012. All Vipers are V10 powered with a manual transmission. The Viper was initially conceived in late 1988 at Chrysler's Advanced Design Studios. The following February, Chrysler president Bob Lutz suggested to Tom Gale at Chrysler Design that the company should consider producing a modern Cobra, and a clay model was presented to Lutz a few months later. Produced in sheet metal by Metalcrafters, the car appeared as a concept at the North American International Auto Show in 1989.
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