Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer an accountant at Fleer enjoyed experimenting with recipes during his free time. In an interview a few years before his death, he said, 'It was an accident'. In 1937, the gum went on the market nationally. It featured a comic strip that came with the gum starting in 1930, featuring twin brothers Dub and Bub. They were replaced by a new character named Pud in 1950. Dubble Bubble was supplied in military rations during World War II until 1942. Due to the war, latex and sugar became scarce, briefly putting a halt to bubble gum manufacturing in the U.S. By 1951, Fleer was again able to manufacture Dubble Bubble, and in 1954, the company began sponsoring bubble gum blowing contests, which grew in popularity and were eventually televised.
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