Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast headquartered in Peterborough, New Hampshire.EMS sells outdoor equipment and clothing from both name brands and its own EMS line. It also offers classes and climbing schools in the White Mountains of New Hampshire and the Shawangunk Ridge of New York, kayaking classes, and adventure travel.EMS is owned by the EMS Management Group, led by its current President and CEO, Will Manzer .EMS was founded in 1967 in Wellesley, Massachusetts by two climbers - Alan McDonough, who was running the family hotel chain, and Roger Furst, a lawyer whose office was in the McDonough complex. Both saw the untapped market for outdoor gear in the Boston area. The first store on Linden St.
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