Eight O'Clock Coffee is the brand name of the light roast of coffee introduced by the American supermarket chain A&P in 1859. In 1919, the roast was renamed and given its current trademark. The company supposedly derived the name by conducting a survey asking people what time of day they drank coffee most. The majority of those surveyed reported that they typically drank coffee at 8 a.m. and 8 p.m., which is why company went with the name 'Eight O'Clock Coffee.' In the 1930s, Eight O'Clock coffee had gained over a quarter of the U.S. market share. By 1930, it was the most popular brand of coffee in the United States. In 1979, A&P licensed its division Compass Foods, Inc.
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