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Energy Drink


Energy Drink

Energy drinks have become popular as a substitute for coffee. Most energy drinks contain large amounts of sugar and caffeine, as well as taurine, ginseng, guarana and other ingredients that are thought to provide energy.

About Energy Drink

Energy drinks, or drinks specifically created to boost energy, have a relatively short history. Drinks that inadvertently provide some sort of energy boost have a much longer history.

Coffee originally came from Ethiopia and made its way into the Arab world, providing fuel for cognitive boom in pre-renaissance Egypt and Yemen, before making its way into Italy in the mid 1500's to fuel the European renaissance. Within a hundred years, there were coffee shops springing up all over Europe's major port cities including London, Paris and Amsterdam. By the 1800's, tea had replaced coffee in England. In the new world, colonists preferred alcohol to coffee until the American Revolutionary War, when demand began to sky-rocket.

Energy drinks as we know them today have followed a convoluted evolutionary path. In 1965, Gatorade became the first drink in the United States designed for athletes to not only quench thirst, but help them last longer on the field. The 1980's saw the invention of Jolt Cola, which was advertised as having all the sugar and twice the caffeine.

In Europe an Austrian entrepreneur named Dietrich Mateschitz developed Red Bull based on the Thai drink Krating Daeng. Krating Daeng was itself based on Lipovitan, which is a Japanese energy drink developed in the 1960's and marketed to businessmen. Red Bull is the dominant brand in the US after its introduction in 1997, with a market share of approximately 47 percent.

Since Red Bull's introduction, the United States has gone energy drink crazy, with drinks like Monster, Amp, RockStar, NOS, Full Throttle, Rev and Bawls fueling gamers (both rpg and video gamers) and students to new heights.

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