Entertainment Weekly (sometimes abbreviated as EW) is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture. Unlike celebrity-focused publications Us Weekly, People Weekly, and In Touch Weekly, EW's primary concentration is on entertainment media news and critical reviews. Unlike Variety and The Hollywood Reporter, which are aimed at industry insiders, EW targets a more general audience. Created by Jeff Jarvis and founded by David Morris, who served as publisher until October 2007, the magazine's original television advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture, including movies, music, and book reviews, sometimes with video game and stage reviews, too. ('the post-modern Farmers' Almanac'). The first issue was published on February 16, 1990, and featured singer k.d. lang on its cover.
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