Everyman Espresso is a chain of coffeehouses in New York City. The original location shares its space with the Classic Stage Company in Union Square. Another location is in SoHo. Logo Owner Penix has a tattoo which reads, I (picture of coffee cup) NY. Penix made a sign to advertise Everyman Espresso modeled after his tattoo. The Empire State Development Corporation represented by CMG Worldwide claimed that this was a trademark violation of their I (heart) NY graphic, asked for Everyman Espresso to remove the graphic, and requested a cut of all money made for violating their logo.