ExactTarget is an email marketing and interactive marketing provider headquartered in Indianapolis, Indiana. The publicly owned company was founded in December 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, for an initial investment of $200,000. ExactTarget provides on-demand software for permission-based email marketing, mobile marketing and social media marketing. They provide software as a service (SaaS). ExactTarget sells their software directly to the end user typically a corporate marketing department or through a reseller network. In 2003, CareerBuilder.com selected ExactTarget software to create and deliver their email marketing, the volume of which Online Media Daily estimated at millions of emails per month. In the first quarter of 2005, ExactTarget added more than 250 customers, bringing its total number of customers under contract to 3,250. In 2006, ExactTarget was ranked number 56 on the Inc.
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