ExtenZe is a herbal nutritional supplement claiming to promote "natural male enhancement", which suggests a euphemism for penis enlargement. However, television commercials make few definitive claims, employing suggestion and euphemism or promising a "better" or "more fun" sexual experience. Websites selling the product make several more detailed claims, including acquiring a "larger penis". Their enlarging effects are described as "temporary." Early infomercials featured a studio audience and porn star Ron Jeremy. Former Dallas Cowboys head coach Jimmy Johnson has also appeared in an ExtenZe commercial. NASCAR driver Kevin Conway is a current spokesman for ExtenZe. A class action settlement has been proposed and preliminarily approved, to resolve plaintiff claims that ExtenZe maker Biotab Nutraceuticals, Inc engaged in deceptive marketing (advertising, labeling, promotion, etc.
Contributions by Mydogtrouble, CliffC, and Zzuuzz.