Extra is a brand of sugarfree gum produced by the Wm. Wrigley Jr. Company in North America, Europe, some parts of Africa and Australasia. It was launched in 1984 as the company's first ever sugarfree product, and became one of the most popular brands of gum in the United States within a few years. The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexican national football team.