The Ford Fiesta is a front-wheel-drive supermini/subcompact manufactured and marketed by Ford Motor Company and built in Europe, the United States, Brazil, Argentina, Mexico, Venezuela, China, India, Thailand and South Africa. The current-generation Fiesta is marketed worldwide. By 2010, the sixth-generation (Mark VI) Fiesta had been introduced worldwide, including in the United States and Canadamaking it the first Fiesta model to be sold in North America since the Fiesta Mark I was discontinued at the end of 1980. The Fiesta has sold over twelve million units since 1976. The Fiesta was originally developed under the project name 'Bobcat' (later to be used on a badge engineered version of the Ford Pinto called the Mercury Bobcat) and approved for development by Henry Ford II in September 1972. Development targets indicated a production cost US$100 less than the current Ford Escort.
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