Franzia is a brand of wine produced by The Wine Group, known for its box wines sold in 3 and 5-liter cartons. Franzia wines, throughout their history, were known as affordable table wines, popular in the 60s and 70s as 'jug wine', and now as 'box wine'. Popular among college students in the United States because of their price, varieties include most of the recognizable wine grapes and types, including cabernet, chardonnay, and chablis (in other words, both varietals and blended wines). The Wine Group is the third largest wine company in the world, behind Constellation Brands and the E&J Gallo Winery. The Franzia brand today has no business relationship with Fred Franzia of the Bronco Wine Company, known for its low-cost Charles Shaw wines. The Franzia family sold the brand to Coca-Cola in 1973 when Fred Franzia was in his early adult years; and it was sold to The Wine Group in 1981.
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