Freshpet

Freshpet

About Freshpet

Freshpet, located in Secaucus, New Jersey, is the only United States manufacturer and marketer of fresh, refrigerated pet food. The process factory is located in Quakertown, Pennsylvania, which originally produced meatballs and burger patties. In 2006, Freshpet began test marketing in Canada and San Francisco, and entered the market in 2007. Products are now available across the United States. Currently, Bil-Jac and Freshpet account for nearly the entire fresh category. Bil-Jac has been marketing their fresh, vacuum-dried dog food for more than 60 years and is considered a veteran in the category. However, Packaged Facts claims Freshpet, who entered the market in 2007, is the driving force behind the category's growth. Information Resources, Inc. Tracking of US sales indicated the fresh pet food category actually declined between 2003 and 2006 until 2007, when it suddenly increased by 119%.

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