Fruitopia is a fruit-flavoured drink introduced by The Coca-Cola Company in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Coca-Cola to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid 1990s before enduring lagging sales by decade's end. While still available in Canada and in Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Coca-Cola's successful Minute Maid brand. Use of the Fruitopia brand name continues through various beverages in numerous countries. Fruitopia was a pet project of Coke's former marketing chief, Sergio Zyman. The company spent untold sums on the brand, including an initial marketing budget of $30 million, allowing Fruitopia to quickly gain hype in the mid 1990s.
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