Game Informer (GI) is an American-based monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It was formed in August 1991, when Funcoland started publishing a six-page magazine, free in all of its retail locations. Today, the magazine has over 7.5 million subscribers, making it the highest circulated video game magazine; and as of the end of 2011, it has been listed as the 4th largest overall magazine. It is owned and published by GameStop Corp., the parent company of the video game retailer of the same name, who bought Funcoland in 2000. Due to this, a large amount of promotion is done in-store. Purchasing a subscription to the magazine also gets the subscriber the PowerUp Rewards Pro card, the paid version of GameStop's customer appreciation card, which has contributed substantially to the magazine's subscriber base.
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