General Mills

General Mills

About General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Hagen-Dazs, Cheerios, and Lucky Charms. Its brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. The company can trace its history to the Minneapolis Milling Company, founded in 1856 by Illinois Congressman Robert Smith, which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother, William D. Washburn to assist in the company's development. In 1866, the Washburns got into the business themselves, building the Washburn 'B' Mill at the falls.

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