Golden Crisp, also marketed as Sugar Crisp, is a breakfast cereal made by Post Cereals which consists of sweetened puffed wheat. It was introduced in 1949 as Sugar Crisp. In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that Golden Crisp and Kellogg's Honey Smacks were the two brands with the highest sugar contentmore than 50 percent (by weight)commenting that one serving of this or other high-sugar cereals contained at least as much sugar 'as there is in a glazed doughnut from Dunkin' Donuts'. The two cereals are both sweetened puffed wheat. Consumer Reports recommended parents to choose cereal brands with better nutritional ratings for their children. The advertisements feature its mascot, an anthropomorphic cartoon bear character known as Sugar Bear, who sings the jingle, 'Can't get enough of that Golden Crisp.'
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