Goody is a brand of hair-styling products owned by Newell Rubbermaid.Goody Products, Inc., headquartered in Atlanta, Georgia, is part of Newell Rubbermaid's portfolio of personal care brands, and sells brushes, combs and other hair accessories. It won the American Beauty Association's gold ABBIE award. Goody is sometimes considered unique among hair products because of its innovative accessory types. One of the collections Goody offers is the Ouchless collection, as it contains no metal connectors to snag hair. Another type is the Stay Put collection, as it contains rubber strands woven into the fabric designed to grip on to hair painlessly.