Green Giant and Le Sueur are brands of frozen and canned vegetables owned by General Mills. The mascot of Green Giant is the Jolly Green Giant. In Canada, the brand Le Sieur is used instead of Le Sueur. The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand 'Green Giant' was originally used for a large variety of pea, 'Green Giant Great Big Tender Peas', in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills. 'The Valley of the Jolly Green Giant' refers to the Minnesota River valley around Le Sueur. Today, just before dropping down into the valley heading south on U.S. Route 169 an enormous wooden sign of the Jolly Green Giant, along with Sprout, is visible with the caption 'Welcome to the valley'.
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