Grey Poupon is a brand of Dijon mustard in the United States. The brand of Dijon-style mustard was originally owned and marketed in the United States by the Heublein Company and now owned and manufactured by Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine. It is made with brown mustard seed grown in Canada. The wine used is produced in upstate New York under the supervision of a rabbi, to ensure that the product maintains its kosher status. Grey Poupon became a popular mustard in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards. Grey Poupon was first made in 1777 in Dijon, France, when Maurice Grey met his associate, Auguste Poupon, a partner in what had theretofore been the Maison de Grey. In 1970, the directors of Grey Poupon and of another Dijon mustard firm, Andr Ricard, having earlier bought the popular Maille-label, formed a conglomerate called S.E.G.M.A. Maille.
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