Hagen-Dazs is a luxury ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Hagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during the First World War, and his widowed mother emigrated to New York with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn.