Happidog is a producer of vegetarian dog foods. First produced in 1980, Happidog is widely considered to be the first dog food produced with vegetarianism in mind. Based in Norwich, England, the company manufactures dog food using various grains, primarily wheat, barley, rice, and soy, with no animal products, no artificial preservatives, and no artificial colourings. It is BUAV certified for not using animal testing and can be shipped from the United Kingdom almost anywhere in the world. Vegetarian pop stars Paul McCartney and Howard Jones have both bought Happidog. This health food was once available in tins, which dogs found even more appetising. This could be due to its softer consistency as the ingredients were hydrated for much longer than the dry version usually is. There was also Happipup, designed for, you've guessed it, puppies.
Contributions by Alexander The Vegan, 22.214.171.124, and Dr.frog.