Happy hour is a marketing term for a period of time in which a restaurant or bar offers discounts on alcoholic drinks, such as beer, wine, and cocktails. Typically, it is in the late afternoon Monday through Thursday, usually taking place at some period between 4 PM and 8 PM. Many bars also have a late night happy hour for afternoon shift workers from 10 PM-1 AM. This promotion is intended to boost business on what may otherwise be a slow day. In most cases the "happy hour" lasts longer than a single hour. The term also is commonly used to describe the gathering of work colleagues at a restaurant or bar after work hours, possibly outside the usual period. or vice versa The specifics usually differ from country to country. In some European countries like the Netherlands, the price of an alcoholic drink is regulated, and selling them at half price is prohibited. During happy hour, a customer gets double the amount of drinks instead.
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