Heartbrand

Heartbrand

About Heartbrand

In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as Good Humor, Wall's, Langnese, Frigo, Algida, GB Glace) were carried on. The new identity was designed by Carter Wong & Partners. Within that time, the 11 companies that were using the awning logo used the first Heartbrand logo as their second logo under Unilever ownership, while 12 other companies (including Selecta from the Philippines which was welcomed into the Heartbrand umbrella the same year that the new logo was unveiled) started using it as their first logo under ownership by Unilever.