Helena Rubinstein (born Chaya Rubinstein, December 25, 1870-April 1, 1965), a Polish-born Australian-American business magnate. She is the founder and eponym of Helena Rubinstein, Incorporated, which made her one of the world's richest women. Rubinstein was the eldest of eight children born to Augusta - Gitte (Gitel) Shaindel Rubinstein nee Silberfeld and Horace - Naftoli Hertz Rubinstein; who was a shopkeeper in Krakow. For a short time, she studied medicine in Switzerland. Rubinstein arrived in Australia in 1902, with no money and little English. Her stylish clothes and milky complexion did not pass unnoticed among the town's ladies, however, and she soon found enthusiastic buyers for the jars of beauty cream in her luggage. Spotting a market, she began to make her own.