Honest Tea is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned subsidiary of The Coca-Cola Company. Honest Tea products started at a local Fresh Fields, later acquired by Whole Foods Markets. Honest Tea began with its first shipment of 15,000; ten years later the product is being distributed by the tens of thousands. Originally their products were notable for being almost entirely tea with a tiny amount of sugar. Since 2007 they have expanded their sweetened beverage line while distribution of their barely sweetened teas shrank.
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