Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's. Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks. In the early 1990s, perhaps because the product mascot, Dig'em Frog, had customarily been portrayed as calling the cereal 'Smacks', the word 'Honey' was dropped from the name and the product was then simply called Smacks. That name is still used in Germany, Switzerland, Spain, Benelux and France where a box featured in the film Alphaville. However, in the US the name reverted to Honey Smacks in 2004. In the UK, a similar product called Sugar Puffs debuted; it was formerly produced by the Quaker Oats Company and now by Big Bear trading as Honey Monster Foods. In Norway and Finland, it is known as 'Honni Korn Smacks'. In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kelloggs Australia no longer markets the brand.
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