Hublot

Hublot

About Hublot

Hublot is a Swiss enterprise creating luxury watches and founded in 1980 by Carlo Crocco. The company currently operates as a wholly owned subsidiary of France's LVMH. It currently makes the most expensive watch in the world, the '$5 million'. A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for 'porthole'. The watch that he created featured the first natural rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.

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