The Hyundai Genesis is a full-size luxury car initially introduced as a concept car in the 2007 New York International Auto Show. Hyundai has introduced the vehicle worldwide, known internally as the BH model, and markets the Genesis as a 'premium sports sedan'. The Genesis is currently not offered in EU. A coupe version based on the BH platform was introduced at the 2008 New York International Auto Show and arrived at US dealerships in February, 2009 as a 2010 model. Hyundai Chairman and CEO Chung Mong-koo calls the Genesis Hyundai's first entry into the European dominated luxury arena. According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is an indication that the vehicle is the first of many premium cars the company will introduce. The Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS.
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