Juicy Fruit (gum)

Juicy Fruit (gum)

About Juicy Fruit (gum)

Juicy Fruit is a brand of chewing gum made by the Wm. Wrigley Jr. Company, a U.S. company that since 2008 has been a subsidiary of the privately-held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units. It is also known for being the first ever product bought using a barcode scanner. Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003 BBDO characterized it as a combination of banana and pineapple. According to two books in the Imponderables series, peach is one crucial flavor among many others. It is likely that the chemical used for flavoring is isoamyl acetate, a carboxylic ester. Each stick of gum weighs 3 grams (0.11 oz) and contains 10 calories (42,000 J).

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