Kay Jewelers

Kay Jewelers

About Kay Jewelers

Signet Jewelers, based in the U.K. is the world's largest specialty retail jeweler by sales, with stores in the US, UK, Republic of Ireland and Channel Islands. Approximately 78% of company sales are derived from the 12 different store brands operating in the U.S. They include Kay's, Jared's, JB Robinson, Marks & Morgan, and Belden Jewelers among others (all of which operate as Sterling divisions). Nearly all of these stores are located in malls where there is also a Kay store and target a similar customer. In many cases there are three or more Sterling stores competing under different names within a 300-yard radius of each other.