KLLC (97.3 FM, 'Alice @ 97.3') is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs an Hot AC music format same as KZZO in Sacramento and on 97.3 HD-2 is Chill With Alice, a Chill format channel. According to the radio industry website, RadioStats.Net, KLLC's site is the most visited Modern AC radio station website in America. The 97.3 MHz frequency signed on the air in 1947 as KXKX. 97.3 FM was home to Family Radio's KEAR since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as '97K', programmed an adult contemporary/Top 40 format.
Contributions by Npuzar, Fightingirish, and Mlaffs.