KLUR is a radio station serving Wichita Falls, Texas and Vicinity with a country music format. It operates on FM frequency 99.9 MHz and is under ownership of Cumulus Media. The station has had many nicknames including 'King of the Country'. Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, and Jim Russell.
Contributions by Mlaffs, SmackBot, and Heart-of-texas.