Kool-Aid

Kool-Aid

About Kool-Aid

Kool-Aid is a brand of flavored drink mix owned by Kraft Foods. Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink. An agreement between Kraft Foods and SodaStream International in 2012 made Kool-Aid's flavors available for purchase and use with SodaStream's home soda maker machine. Kool-Aid is usually sold in powder form, in either packets or small tubs.

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