KPLA (101.5 FM) refers to a Cumulus radio station in Columbia, Missouri. KPLA first started out as 101.7 KARO-FM, an 'easy listening' station in February 1983. In 1986, it became known as K102. Then in 1994, it became KPLA and has consistently been a top-three radio station in the market, playing 'soft rock.' KPLA broadcasts from the highest tower in Columbia, Missouri, reaching 70 miles (110 km) within mid-Missouri. On a clear day, it is possible to hear the station on the Kansas Turnpike as far west as the Eastern Terminal Toll Plaza at milepost 217, which is 13 miles east of Lawrence.