L'eggs

L'eggs

About L'eggs

L'eggs is a popular brand of pantyhose introduced in 1969 by Hanes. The hosiery premiered a unique trade dress by placing its product in white plastic oversized chicken-egg-shaped containers and garnering shelf space in supermarkets and drugstores, most frequently on revolving carousel L'eggs displays (called the 'L'eggs Boutique'), designed to draw customer attention to the product.The L'eggs name, package and logo were created by designer Roger Ferriter, working in the design studio of Herb Lubalin Associates in New York City in 1969. On the morning of the scheduled presentation of the marketing and packaging ideas to the Hanes Corporation for the new low-cost pantyhose launch, Ferriter was not satisfied that the work was sufficiently creative.

Contributions by 134.174.110.7, SmackBot, and Vanilla Envelope.