Layar is a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They have created a mobile browser called Layar. The browser allows users to find various items based upon augmented reality technology. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. The browser makes use of the following: These are used together to identify the user_s location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer. Data in the browser comes in the form of layers. Layers are REST web services serving geo-located points of interest in the vicinity of the user. Layers are developed and maintained by third-parties using a free API; Layar as a company is responsible for their validation in the publication process. As of July 2010, Layar had 1000 layers. As of September 2011, Layar had 2993 layers.
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