Lifetime Television, often referred to as Lifetime TV, or most commonly, Lifetime, is an American cable television specialty channel devoted to movies, sitcoms and dramas, all of which are either geared toward women or feature women in lead roles. The cable network is owned by A+E Networks, which in turn is jointly owned by Hearst Corporation and The Walt Disney Company, with a former 15% stake from NBCUniversal, which was later sold to Disney and Hearst. Lifetime's main competitors are Oxygen, the Style Network, and WE tv. Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.
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